In case you’ve missed it, eco-beauty isn’t just for hippie children in flower crowns anymore. Thanks largely to the Goop phenomenon and the success of a bevy of majorly chic
, eco-beauty is here for the Instagram-ready masses. In 2017, beauty buyers expect more on the eco-friendly front from their go-to brands — which is why L’Oréal is switching up its manufacturing processes.
To be clear, L’Oréal doesn’t qualify as an eco-beauty brand. Though the drugstore fave puts out some killer products for the price of your daily latte, they’ve also been known to test on animals. According to the company’s
, they do not test
on animals, but in China — a major market for the brand — animal testing is still required for certain products.
At this stage in the beauty game, eco-friendly practices are becoming de facto requirements even for the non-eco brands. So L’Oréal is getting in on the eco action. According to a report from
, the brand signed a “memorandum of understanding on environmental performance and resource management” with sustainable resource manager SUEZ this week. In a nutshell, it’s a pledge to pursue more eco-friendly manufacturing processes.
According to the
, the beauty brand has “decided to promote innovative solutions to favour sustainable production” and to work with SUEZ to “tackle climate change, protect oceans and water resources, and preserve natural resources and biodiversity.” That means L’Oréal will start improving recycling practices and using more renewable energy to reduce its environmental footprint — totally admirable goals.
This is a major eco-friendly step, but it still doesn’t make L’Oréal a full-fledged eco-beauty brand. Regardless of its manufacturing processes, some of the cosmetics still contain
ingredients such as parabens
, which can be harmful. To keep the eco-beauty momentum rolling, L’Oréal could take a page from Target’s book; earlier this year, the company
to revamp its personal care lines from process to end product. But for now, you can feel good that your favorite
is showing more love to the planet.
For more eco-friendly beauty news, check out:
9 Best-Selling Products at Sephora in 2017:
This is is a syndicated post. Read the original at www.allure.com