L’Oréal Just Signed An Eco-Friendly Pledge

Environment Friendly Living

In case you’ve missed it, eco-beauty isn’t just for hippie children in flower crowns anymore. Thanks largely to the Goop phenomenon and the success of a bevy of majorly chic

all-natural brands

, eco-beauty is here for the Instagram-ready masses. In 2017, beauty buyers expect more on the eco-friendly front from their go-to brands — which is why L’Oréal is switching up its manufacturing processes.

To be clear, L’Oréal doesn’t qualify as an eco-beauty brand. Though the drugstore fave puts out some killer products for the price of your daily latte, they’ve also been known to test on animals. According to the company’s

FAQs page

, they do not test

finished products

on animals, but in China — a major market for the brand — animal testing is still required for certain products.

At this stage in the beauty game, eco-friendly practices are becoming de facto requirements even for the non-eco brands. So L’Oréal is getting in on the eco action. According to a report from


, the brand signed a “memorandum of understanding on environmental performance and resource management” with sustainable resource manager SUEZ this week. In a nutshell, it’s a pledge to pursue more eco-friendly manufacturing processes.

According to the

official statement

, the beauty brand has “decided to promote innovative solutions to favour sustainable production” and to work with SUEZ to “tackle climate change, protect oceans and water resources, and preserve natural resources and biodiversity.” That means L’Oréal will start improving recycling practices and using more renewable energy to reduce its environmental footprint — totally admirable goals.

This is a major eco-friendly step, but it still doesn’t make L’Oréal a full-fledged eco-beauty brand. Regardless of its manufacturing processes, some of the cosmetics still contain

ingredients such as parabens

, which can be harmful. To keep the eco-beauty momentum rolling, L’Oréal could take a page from Target’s book; earlier this year, the company


to revamp its personal care lines from process to end product. But for now, you can feel good that your favorite

affordable mascara

is showing more love to the planet.

For more eco-friendly beauty news, check out:

9 Best-Selling Products at Sephora in 2017:

This is is a syndicated post. Read the original at www.allure.com

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