Our brands include some of the biggest and most innovative names in tea. Lipton, the world’s leading tea brand, is enjoyed in more than 110 countries, while iconic brands such as PG tips, Brooke Bond and Bushells refresh millions of tea-drinkers every day.
In 2017 we acquired two new tea brands. The first is Pukka Herbs Ltd which uses 100% certified, organic and ethically sourced ingredients to produce its herbal teas and supplements. Its health and wellness philosophy centres on benefiting people, plants and planet, so Pukka has a clear strategic fit with our business. The second acquisition is TAZO®, which we acquired from Starbucks. Founded in 1994, TAZO® has a strong position in speciality black, green and herbal teas, as well as the liquid concentrates used in chai lattes. Both represent good opportunities to expand our business in the fast-growing speciality tea market. Our portfolio means we’re one of the biggest buyers of tea in the world. And across every brand, we’re committed to sustainably sourcing 100% of our tea, including loose tea, by 2020.
Why? Because investing in sustainable tea is essential for our future success. We want to ensure that we will continue to have a supply of quality tea from expert tea farmers to underpin our growth. We need to show that we’re committed to long-term partnerships with stakeholders in societies and economies where tea is grown, and inspire consumers to trust, and choose, the quality and sustainability of our tea.
But tea is also essential to our ambitions to make a positive impact through our business. Our brands connect us to millions of people whose livelihoods depend on tea production, and to the ecosystems they share – including 750,000 smallholdings, mostly in Africa and Asia, as well as our own estates in Kenya and Tanzania. Such a wide-ranging supply chain brings its own challenges – but it also gives us the opportunity to make a real difference to communities and to the environment.
We met our target to source all the tea for Lipton tea bags from 100% Rainforest Alliance Certified™ sources by the end of 2015, and are making good progress towards our 2020 target for all tea, see
Targets & performance
This is is a syndicated post. Read the original at www.unilever.com